Craft beer is a niche but growing segment in the US. Craft brewers saw a 13 percent rise in volume3 and a 16 percent increase in retail dollar value in 2016/17 and the retail dollar value was estimated at $22.3- $25 billion, representing 22+% percent market share of the beer market. We conceptualized, design and built a definitive app for all things related to Craft beer.
Dunst was retained for Logo design, User experience definition, UI design and Native mobile application development. We researched, designed and specked out a comprehensive mobile and web application targeting Merchants and users. The app offers many unique and compelling features besides creating a platform for Craft beer aficionados to interact with each other. We have also been engaged in digital Marketing and promotion for this new brand.